Gorjana Reidel

• Name — Gorjana Reidel • Occupation — Jewelry Designer • Born — January 19, 1978 • Birthplace — Serbia • Spouse — Jason Griffin Reidel • Children — Two

Reidel immigrated to the US from Serbia when she was a child. Both she and her husband are former models who each earned a degree in marketing from Arizona State University.

Reidel and her husband launched the jewelry brand gorjana in 2004. In 2016, the Reidels opened their first jewelry brand store in Laguna Beach, followed by a second store in Venice Beach. The 2018 opening of another store in the West Village was their first in New York City. In August 2019 they opened a store in Malibu. The couple and the company have since opened more than 125 stores on both coasts, with plans for an aggressive retail expansion. Today the multi-million-dollar company has over 100 employees and more than 1,000 retailers worldwide.

Of the "more is more" mindset, Gorjana's pieces are made to mix, match and layer. Her versatile, adjustable pieces offer the wearer the chance for self-expression and endless layering possibilities. Her designs have attracted celebrities such as Josephine Skriver, Olivia Wilde and Jessica Alba. A leader in contemporary jewelry, the gorjana line is found in over 1,000 department and specialty retail stores throughout the U.S.A.

Reidel and her husband were married in 2001 and have two children.