The VALÉORINE identity system
One family of marks, drawn from engraved letterforms, antique bookplates and the conventions of the fine binding. Charcoal on ivory, champagne gold for occasion, ivory for photography. The mark is never repeated for its own sake: each context is served by a single, appropriate version.
Primary wordmark
The company name alone, letterspaced and optically kerned. Used across the website, in headers and in hero sections.
Official signature
The wordmark with LONDON set beneath a hairline rule. Reserved for official documents, premium presentations and e-mail signatures.
Monogram
An interlaced V and E in engraved serif letterforms. It stands alone, without the company name: favicon, app icon, avatars, stationery and photography watermark.
Official seal
A circular intaglio seal for certificates, provenance documents, valuation reports, PDF exports and embossed stationery. Legible in pure black and white.
Gold edition
Matte champagne, never glossy. Invitations, business cards, premium documents and campaign material.
White edition
Ivory ink for dark grounds: photography, video, hero sections and watermarks.
Which version, where
- Desktop website
- Primary wordmarkCharcoal on ivory, full letterspacing.
- Mobile navigation
- MonogramSimplified mark below 640 px.
- Favicon & app icon
- MonogramIvory ground, 16 px to 1024 px.
- Social avatar
- MonogramCentred, no wordmark.
- LinkedIn banner
- Primary wordmarkWhite edition over photography.
- E-mail signature
- Official signatureVALÉORINE / LONDON, charcoal.
- PDF exports & invoices
- Official sealCharcoal, monochrome safe.
- Certificates & valuations
- Official sealEmbossed or gold edition.
- Photography
- Transparent monogramBottom right, 10% ink.
- Invitations & business cards
- Gold editionMatte champagne, never glossy.
- Dark backgrounds & video
- White editionIvory ink, no outline.